Alien Gear Holsters SEO Copywriting
I planned and helped execute a content calendar categorized by stages of the sales funnel. All copy required keyword research, industry research, legal research and editing. The links below are Web Archive versions, due to the brand shifting URLs and bylines over time leading to broken links.
Industry research content (building the brand as a thought-leader)
Product and category page content (describing products, aiding conversions)
Product-related content (bottom of the funnel, high-conversion content)
Legal content (top of the funnel, brand visibility content)
South Dakota concealed carry - How to CCW in South Dakota
North Carolina concealed carry - How to CCW in North Carolina
South Carolina concealed carry - How to CCW in South Carolina
Washington D.C. concealed carry - How to CCW in Washington D.C.
Customer pain-point content (content ranked for terms that help solve problems)
Are concealed carry classes required?
How to choose a handgun based on the 2016 FBI Glock contract