A quick product launch required me to be agile and move quickly. After a swift briefing, I was tasked with scripting and executing on video product launch materials. The budget was lower than usual, so we leaned on employee models and pets (the barn cat from the finance department, Grit!) and rented a local Airbnb for a location. I wrote, produced, directed, and edited a 6s, 15s, and 30s spot. The tagline “They Deserve The Best” was repurposed from a prior campaign that I had written for the Rocco & Roxie brand.