I led creative production for Capstar’s 2025 campaign, designed to show the product’s unique value: visible flea relief in just 30 minutes. The brief challenged us to bring authenticity and empathy to the story—balancing evidence of efficacy with reassurance for pet parents facing an infestation.

Highlights:

• Campaign insight: fleas happen fast, even to the best pet parents

• Creative platform: “Watch Them Fall” – dramatizing the quick relief Capstar provides for both pets and owners

• Produced cat and dog versions in 6s, 15s, and 30s video for OTT, digital, and social

• Visualized product efficacy with storytelling rooted in real pet-parent emotion and scientific credibility

• Messaging anchored on “Starts killing fleas in 30 minutes” with a clear path to prevention through NextStar