For Rocco & Roxie, I scripted two long-form product demos designed to showcase the superiority of their bio-enzymatic Stain & Odor Eliminators against traditional chemical-based cleaners like Resolve. Guided by the creative brief, I built a clear narrative arc: introducing consumer insight (“are my spaces really clean?”), dramatizing the competitor problem (residue, scrubbing, lingering odors), and visualizing the R&R solution through dynamic demonstrations of how probiotic microbes break down stains and odors at the source. Each script integrates proof points (Carpet & Rug Institute certification, 80,000+ five-star reviews, and pet parent trust) while balancing authority with approachable, family-centered storytelling. The result is a pair of versatile, 30–45 second scripts that educate, differentiate, and reassure, built to anchor e-commerce, paid media, and retail channels