For PetArmor’s FY26 base campaign, I developed the awareness and consideration video scripts that extended the brand’s “Hardest Working Pets” platform across multiple SKUs. Working from the communications brief, I crafted a :30 awareness spot and a series of :15 consideration ads that translated strategic product personas—The Multitasker (topical), The Emergency Responder (oral), and The Double Shift (combined)—into relatable, entertaining storytelling. Each script balances humor and empathy with clear product benefits, visual iconography, and persuasive pivots to PetArmor’s key claims (vet-recommended, rapid relief, long-lasting protection). The scripts shared below demonstrate my ability to move seamlessly from strategy to creative execution, anchoring campaign messaging in consumer insight while delivering engaging, scalable video concepts for digital, broadcast, and social channels.